Coke vs Pepsi Fighting for Foreign Markets :: GCSE Business Marketing Coursework

Coke vs Pepsi Fighting for Foreign Markets Introduction The soft-drink battleground has now turned toward overbold overseas markets. While one time the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be genuinely complex. Many issues have to be resolved before a company can even consider entering uncharted foreign wat ers. This becomes very evident as one begins to study the international cola wars.