Conclusion and Recommendation for Dhaka Bank Study

Conclusion and Recommendation for Dhaka rim StudyThe bearing of this moot was to explore and analyse the social banking by Dhaka Bank through its banking marketing mix and the CSR policies. The findings of an investigation of these organisational processes in a East Pakistani Banking system and the contribution to its clients as well as the society bring up the banks the bank position in a positive manner. The banks customer dish up policies started operating with the aim of achieving the customer satisfaction by offering the razor sharp service through accuracy, trustworthiness, on time deliin truth, innovative technology, and tailor solution for business needs. Beside this bank tries to reach in Global quite a little and commerce and high yield on customers investments-the sum of which is, in their words, goodness in Banking. This is the mandatory aim for a service oriented establishment by which they can contribute their social bonding.The first contribution of the study is stated that the marketing mix of the bank and the customer satisfaction on the service marketing linked to the adoption of organisational culture and commitment to the customer in a single organisation. Although researchers have called for scholars to adopt a wider grade of perspectives in analysing the culture of organisations (Martin 1992, 2002 Harris and Ogbonna 1998), some other researchers have given try on the social value of the organizations. The sand of this cuddle to organisational depth psychology is plagiaristic through the deliberation that companys members atomic number 18 entrenched in practices which argon constitute in social norms and which are characterised by numerous, sometimes incompatible meanings (Casey 1999 Alvesson 2002). This attitude overhauls the banks reputation to the wide range of the customer.Environmental valueawareness expression on global warmingResource recyclingPreservation of wet resourcesPreservation of natural environmentEmploy ees valueEqual opportunity, non-discriminationTD, continuity of appointmentCompatibility of work family lifeSupport for employment of womenWork safety hygienicsMarket valueFair trade competitionConsumer rightsSupply cooking stove managementGrowing positivityGrowing shareholder value favorable valueDialogue partnership with companyEnsure safety of communityContribution investment in communityRelation with politics human race administrationCooperation collaboration w/ intl bodiesManagement integrityCommitment of fleet managementCorporate governance (3rd party perspective)Ethical legal configurationDisclosure accountabilityRisk managementManagement integrity and the somatic values of the Dhaka BankBeside the mainstream business services, they as well as have the accountable corporate citizenship among the private sector organizations of Bangladesh. So far the bank has a standing on a quite sound financial base, and is operated by a team of seasoned bankers. It has be en reviled from the study that the bank has attractive financial obligation harvestings for all divisions of the society, and tries to fulfill the financing needs of large corporations to SMEs to the personal in need of consumer finance. The banks assumeth trend tells us that it would become a major(ip) player in the banking arena of Bangladesh if the quality of service is duly hold (Dhaka Bank 2009).Most of the big companies commitment and job satisfaction of their employees depends on the perceptions of managers use of power and procedural justice and that can play an key role among the companys internal satisfaction. This is a nonher tool of varying the CSR of a company. In Dhaka Bank the researcher has found the manager are relations their internal matter by discussing with the higher authority andMarketing mingleDhaka Bank LtdCustomer satisfactionProductWide verities of put forward and loan ProductsSatisfiedPriceThe interest rate and service direct for loan product is comparatively higher than the state owned commercial banks.On the other hand the interest given for the deposit lineation is comparatively higher.ModeratePlaceThis bank has comparatively to a greater extent branches in urban area. 40% of their branches in Dhaka city. The ATM booths are in addition in the central area.Satisfied (They have only urban customer) onward motionThis bank uses fol secondarying promotional activities on a large scale, standardized personal selling, public relation, Advertisement, publicity and sales promotions.SatisfiedPhysical secernateThis bank has lucrative branches with central air conditioner. Their branches have good sit down arrangement and nice outlook.SatisfiedProcessThis bank has shortcut and undemanding process in opening account, sanctioning loan and remittance manoeuvreSatisfiedPeopleThis bank has comparatively smart employee with cordial approach to customersSatisfiedThough managers legitimate and reward power bases were un think to empl oyees organisational commitment and job satisfaction, in contrast, managers referent and expert powers were strongly related to employees organizational commitment and job satisfaction. This implies that, managers may most goodly embodiment employees loyalty and support through growing of power bases. Similar results were also found in case of the DBL. These findings suggested that employees felt comfortable and enthusiastic functional under managers with high expertise. It could also be related to cultural issues. In Bangladeshi culture, higher level authority is expected to be more aged, educated, and experienced. The higher rank employees are expected to provide guidance for the let down rank employees. Following this guidance the lower rank employees will grow within the organization. When the managers are not able to provide guidance, employees feel low in confidence and usually perform the jobs in their own case-by-case way.Perceived QualityCustomer loyaltyPerceived Valu e everyplace all Customer satisfactionCustomer ExpectationsCustomer complaints+ ++ ++ + +American customer satisfaction model (Fornell et.al. 1996).The research also revealed that employees need to see effective use of power and procedural justice. This will create a sense of belonging to the organization for the employees and should enhance organizational outcomes. The reward system would help to motivate managers to serve the organization better. In the competitive business world, a firm needs to respond to its customers and employees faster than its competitorsBy the time we are discussing about the DBL, we have found some important lackings those they cogency not be aware of. But these obstacles are very serious and might be huge in future. These areLake of flexibilities to cope with the recent and ever-changing changes in the banking environment.There are not enough branches of DBL across the country. Thats wherefore they are failing to capture a huge marketIn spite of bein g one of the best commercial bank of this country, DBL is not having a proper market research team and product development team.13.0 RecommendationsAny organization has to operate within its environment, and its success or distress is decided through the interplay of strategy, competition, stakeholders priorities and macro economic environment. They also have to stop consonant within their limitations to compute their problems. Here some recommendations are given downstairsTo cope with the changes in the macro operating environment, DBL should perform its SWOT (Strength, Weakness, Opportunity, and Threat) analysis and make prudent adjustments to be in the competition.Among other things, the bank must(prenominal) increase its reach by opening bleak branches across the country, and thereby developing a large core deposit base.Many new products are being introduced by banks and non-banking financial institutions (NBFIs) every now and then. That is why DBL must have a market resea rch team and product development team to identify the underlying market trends and catch them up for the best interest of the banks stakeholders.The bank must give proper financial aid to maintaining the quality of service it has already attained-because customer satisfaction is the key of profitability in this age of tough competition on a vitiated turf.These are all the recommendations that we can provide on behalf of DBL. They should be very careful about solving their problems. Because they are one of the top commercial bank in the country and they do have their reputations. They need to solve their problems at the same time need to keep their goodwill. There are competitors as well, who are on their toes to get benefited against their little faults.