Dth Services in India

design to DTH supporters DTH stands for form-To-Home telecasting. DTH is defined as the reception of major planet programmes with a individual(prenominal) dish in an individual home. How does DTH work? A DTH vane consists of a broadcasting condense, transmits, encoders, multiplexers, modulators and DTH receivers. A DTH service provider has to lease Ku-band transponders from the satellite. The encoder converts the auditory sensation, picture and in initializeion signals into the digital format and the multiplexer mixes these signals. At the giver end, there forget be a low-t integrityd dish antenna and raise- kick the bucket boxes to decode and view m in all(prenominal) take.On the users end, receiving dishes shadower be as sm any as 45 cm in dia bill. DTH is an encrypted transmission that travels to the consumer directly through a satellite. DTH transmission is received directly by the consumer at his end through the small dish antenna. A set-top box, unlike the regular cable connection, decodes the encrypted transmission. Difference amid DTH & Cable TV - The manner DTH reaches a consumers home is contrasting from the way cable TV does. In DTH, TV impart would be transfer from the satellite to a small dish antenna mounted on the window or rooftop of the endorsers home.So the broadcaster directly connects to the user. The middlemen like topical anesthetic cable floozys are not there in the picture. DTH jakes as well reach the remotest of areas since it does away with the intermediate step of a cable instrument and the wires (cables) that source from the cable operator to your house. As we explained above, in DTH signals directly come from the satellite to your DTH dish. Also, with DTH, a user terminate scan nearly 700 carry DTH turns better attribute picture than cable TV. This is because cable TV in India is analog.Despite digital transmission and reception, the cable transmission is still analog. DTH offers stereophonic sou nd effects. It can similarly reach remote areas where terrestrial transmission and cable TV cast off failed to penetrate. Apart from enhanced picture smell, DTH has also allows for synergistic TV function such as movie-on-demand, Internet access, word picture conferencing and e-mail. History of DTH in India - DTH services were commencement proposed in India in 1996. exactly they did not pass approval because there were concerns over national protection and a cultural invasion.In 1997, the government pull down imposed a ban when the Rupert Murdoch-owned Indian riffle Broadcasting (ISkyB) was to the soaringest degree to rig its DTH services in India. Finally in cc0, DTH was allowed. The unfermented policy requires all operators to set up earth stations in India within 12 calendar calendar months of get a license. DTH licenses in India entrust cost $2. 14 gazillion and provide be valid for 10 divisions. The companies offering DTH service pass on hurt to have an Indian chief and foreign equity has been capped at 49 per cent. There is no limit on the number of companies that can apply for the DTH license.Growth Potential of DTH in India - Today, India has nigh 120 gazillion telly homes, come in of which 75 one thousand thousand are cable TV homes, with the majority share on analog mode. There is a faulting of approximately 45 trillion between these two figures al champion. DTH currently caters to about 8. 9 million lectors . There would always be a tie of areas that cable still cannot reach but DTH can between MSOs (multiple arranging operators) and DTH. Given the size of the Indian foodstuff there would be epic volumes in both cable and DTH.In this industry, 10 years is likewise long hence a five-year view would be more realistic. DTH will grab a major share and be at about 20-22 million subscribers by 2013. CAGR (compound annual growth rate) for DTH in India is 30%. DTH Players in India. Sr. No. DTH Service ProvidersOwner 1DD place +Prassar Bharati 2dish TVEssel company. 3Tata SkyTata + Star (JV) 4 risky TV faith (adenosine deaminaseG) 5Airtel digital TVAirtel 6Sun purport Marans and Astro group (JV) 7Videocon D2HVideocon 8ETH Air TVSterling Group Major DTH service Providers in India DD get hold of plus -Honorable Prime Minister of India inaugurated the service on 16/12/2004. Presently the DD DIRECT+ is envisaged to telecast 56 acquit-to-air TV guides (containing both Doordarshan and hole-and-corner(a) bring) Satellite Earth Station for uplink of signals has been setup at Delhi. The high power Ku-band transponders of Indian Satellite INSAT-4B at 93. 5? E are being used for hosting the DD DIRECT+ services. DD govern+ is a free Direct to Home (DTH) service that provides satellite television and audio scheduling to households and notees in the Indian subcontinent, owned by parent company Doordarshan.It in general competes with cable television and an some other(a)(prenominal) DTH Service provide rs such as answer TV, Tata Sky, Sun Direct, Airtel digital TV and mountainous TV throughout India. Advantages (1) DD Direct positive(p) is Indias first and save DTH service that offers its services abruptly free of cost. No monthly subscriptons to be paid when you are with DD Direct rundown. (2) Small one- epoch initial investment on STB and beauty and you can use it life-long. (3) Apart from all DD chs, DD Direct Plus offers several popular private FTA (Free-To-Air) chs. (4) As a bonus,DD Direct Plus also offers additional chs, from dispense TVs satellite which are FTA from time to time. Disadvantages (1) DD Direct Plus does not offer any EPG (Electronic Program Guide) facility, which all other DTH operator provides. collectable to this, users are not able to check schedules on channels before-hand. (2) New channel addition process is very slow. some(prenominal) ch turn back for approval from Prasar Bharati (DD Direct Plus), but its sloggish attitude makes the additio n of rising chs withal late. (3) DD Direct Plus revises and hikes its carriage fees all of a sudden ascribable to which some channels tend to quit the platform. 4) Signal fluctuation issues travel by at real measure, due to which some chs black-out temporarily. dish TV - dishtv is an Essel Group venture. Essel Group has a vast range of national and global business interests that include media programming, broadcasting & distribution, speciality lotaging and entertainment. The businesses have close synergies in the areas of content, distribution and infrastructure. Continuing with the same path-breaking tradition, the group instantly brings to you a refreshful era of digital forest TV viewing.It not only broadcasts high quality programmes straight from the satellite to your home, but also gives you absolute and work out control of what you discoverer and pay for. It is al or so like having your own satellite up in the sky. dishtv takes television viewing to the next level as it supports various futuristic features like Electronic Programme Guide, Parental Lock, mental object up to 400 channels, Games, Interactive TV, Movie on Demand and so on Brought to you by a Zee Network Enterprise, dishtv has changed the face of the Indian television home, bringing it at par with the global entertainment ndustry. attend totv Becomes Indias First DTH Service To Cross 4. 5 one million million million guest Mark 23 Million Happy Indians Have Made lottv No. 1 About Dish TV India Dishtv is Indias No. 1 direct-to-home company and part of the biggest media tuck Zee group. Dishtv has on its platform 225 channels & services including 21 audio channels with registe rubor 4. 5 million subscribers, which is growing. Dishtv has a vast distribution network of about 650 distributors & 45,000 dealers that spans around 6500 towns across the coarse.Dishtv has 24* 7 call centre with clx0 seats in 11 different languages to take care of subscriber requirements at any point of time. Today, Dishtv is the leader in DTH sector with a market share of more than 53 per cent of the finishedty subscriber base of 8. 9 million. Dishtvs footprint covers 5400 towns across India bringing smiles to 23 million Indians. Today every 50th Indian out of the total population of 115 crore is enjoying the Dishtv down. Advantages (1) The biggest advantage of Dish TV is its cost. (For old or existing customers at this point).It offers most of the popular chs at low cost. The highest subscribe to costs Rs. 325 per month, subsequently which only 1 or 2 paraphernalia packs are required to all almost all chs, unlike other DTH where you need several Add-on packs even later on subscribing to the highest pack. (2) Dish TVs satellite being located very near to DD Direct Pluss satellite, all Dish TV users enjoy the stop ch offering of DD Direct Plus as well. So any new ch added in DD Direct Plus automatically gets added to Dish TV channel offering. (3) The softwarfaree of Di sh TV STBs are stable at the moment.This makes the shift key speed between chs pretty fast. Also very less hang-ups of STBs inform till now. Thanks to Dish TV STBs massive software. (4) just now Dish TV gives its users access to exclusive never-before seen worldwide channels which are not procurable even in cable till now. The platter includes MGM, TCM and Boomerang. Airtel digital TV provides MGM India unlike Dish TV which still carries the direct supranational feed of MGM. (5) Several new channels added recently are provided at no extra cost for the highest pack users, except for a hardly a(prenominal) chs. (Currently only for existing or old customers).Whereas other DTH operators, have added the new unveilinges in seperate Add-on Packs. (6) Dish TV has a good no of Transponders to offer more chs to its users, including the recently contracted Protostar which means more chs for its customers. Disadvantages (1) integrity of the biggest problems of Dish TV is its Custome r Care and Customer Service which is definately not upto the mark. The CC exe skitterives lack professionalism in their attitude and after-sales support in certain areas are allegedly poor. (2) some other serious issue is its audio and video quality. Quality on several (but not all) channels on Dish is not upto the mark.Too much of pixelation is seen on some chs and the audio normal is of course not of true CD quality. (3) Dish TV misses out on few important ch packages which includes the Neo bouquet and the UTV group of chs. Due to this exclusive cricket matches and world TV premier of latest movies on these chs are missed by the Dish TV users. (4) New ch addition process is extremely slow when it comes to Dish TV. It takes a huge mensuration of time for Dish TV to enhance its bouquet offerings. (5) The time taken for activation of packages after renewal is too long sometimes.Users had to wait for as long as 5-6 days for activation even after reservation payments on time. (6) Official website is not updated regularly. Official weblog which was meant for the interaction of Dish TV users, too does not work till date. Tata Sky - Tata Sky is a JV between the TATA Group and corpus. It was launched on 8th August, 2006. Tata Sky endeavours to offer Indian viewers a world-class television viewing experience through its satellite television service. The Group and its enterprises have been steadfast and classifiable in their adherence to business ethics and their commitment to corporate well-disposed responsibility.This is a legacy that has earned the Group the trust of many millions of stakeholders in measure few business houses anywhere in the world can match. STAR is a leading media and entertainment company in Asia. STARs parent company, News Corporation, owns an International group of DTH businesses that include BSkyB in UK, Sky Italia in Italy and Foxtel in Australia. How does Tata Sky work? 1. Tata Sky uplinks all channels from broadcasters to its satelli te (INSAT 4A). 2. The satellite sends these channels in digital format to the minidish fixed outside your home. . The minidish relays the channels to the digicomp which decodes the channels and sends them to your television, giving you an unparalleled television viewing experience with DVD quality picture and CD quality sound. Does the service get affected by rains? A few minutes of outage might occur during rains. This phenomenon is called RAIN OUTAGE and occurs in DTH platforms across the world. It will allow for in your television losing reception for some time. We have tried to cut down this time so it might happen only for one or two minutes in a year.This too is automatically detected and gets corrected by itself. Tata Sky offers - Tata Sky offers over 160 channels and services, knowing to suit the vary needs of our subscribers. The packages include a wide array of television channels in DVD quality picture and CD quality sound and a host of new-age interactive services (A ctve Cooking, Actve Wizkids, Actve Learning, Actve Stories, Actve Sports, Actve Games, Actve Matrimony, Actve STAR News, Actve Astrology, Actve Darshan and Actve Doordarshan). Showcase can be ordered with any of the Base packages.Different packages available on Tata Sky - Base packages, designed to offer maximum choice. Super Hit Pack Rs 99 per month South Starter Pack Rs 125 per month Family Pack Rs 200 per month Super Saver Pack Rs 260 per month South revalue Pack Rs 260 per month South Jumbo Pack Rs 310 per month Tata Sky also offers Add-On packages in addition to the Base packages. We can select from Education opulent Pack Rs 30 per month or Rs ccc per annum Lifestyle Gold Pack Rs 45 per month or Rs 450 per annum Sports Gold Pack Rs 30 per month Sports Platinum Pack Rs 65 per month ESPN & STAR Sports Pack Rs 40 per month A La add-in Channels Ten Sports Rs 15 per month, STAR Cricket Rs 25 per month ,Topper Rs 1010 annually Tata Skys SMS number - SMS number is 56633 . You can SMS only from your Registered Mobile quash (RMN). To register, send RMN to 56633 from your mobile phone. Advantages (1) Indias first and only DTH service to have made a joint venture with a reputed international DTH deformity, Sky, which is notable for its exquisite technology. 2) The audio and video quality of TataSky stands up to the expectations of its users. Customers have inform about TataSkys true DVD quality picture and CD quality sound. (3) Only TataSky gives its users an exclusive access to some authentic international channels which includes BBC Entertainment and Ceebebies. (4) TataSky offers uniform volume level across all channels, unlike other DTH services where the volume level prevail varying with each ch. (5) The STB of TataSky is stable enough.There has been very less or no reports of TataSky STB bugs or issues till date. (6) TataSky users argue that its Customer Service is satisfactory. Issues are communicate on time and the after-sales support is great. Disadvantages (1) TataSky has too many Add-on packs. Several add-on packs need to be subscribed to for enjoying all the chs, even after going with the highest pack. This makes the over-all package too expensive. (2) The channel strength of TataSky is less compared to other DTH operators. This is because of the less no of Transponders purchased by them.Reliance BIG TV - 9th Aug. 2008. Launched. Launched in August this year, outsize TV is available at over one lakh retail outlets across 6,500 towns along with over 2,000 exclusive Reliance branded stores. Big TV to slash prices by over 40% Ashish Sinha / New Delhi October 17, 2008, 007 IST (Business Standard 15/12/2008) Reliance indigo Dhirubhai Ambani Group (R-ADAG) is all set to begin a price war in the direct-to-home (DTH) market by offering its connection about 43 per cent lower than any of the existing players.Big TV will offer its DTH service for Rs 1,490, while the lowest-priced connection is currently being offered b y Dish TV at Rs 2,190, followed by Tata Sky at Rs 2,400. Big TV, which is the tetradth entrant in the DTH space, is selling its service Rs 700 lower than its competitors. This will be one of the biggest price cut offer by a DTH player for the coming Diwali season, says Arun Kapoor, chief executive of Big TV. Reliance ADA Group has launched its DTH/satellite TV venture BIG TV, with 202 channels including 50 subscription VOD channels.The company says it is targeting 40 percent of the market within a year of launch, a very am moious target, but will use all its muscle to promote it, including broadband Internet, mobile phones, home video, film end product and the Adlabs cinema chain, reports Variety. Meanwhile, the company also mentioned that its IPTV service is ready and will launch within this year. Reliance has a deal with Microsoft (NSDQ MSFT) under which the software demon supplied the IPTV software to the company for a $500 million licensing fee. BIG TV 1 Millian. As on 25/11 /08. (Source - Televisionpoint. om) Future coronation Plan Right now this is the stage where the industry is in a phase of building the market. Just a few months ago when we launched BIG TV, the market penetration was in the range of 57% and nowadays it has crossed 10%. So this is the stage when everyone is investing in footing of building and expanding the market and I am pleased to inform you that in the three months that we have been in the market it has expanded by 60%. In June-July the net addition in the month was around 600,000 and now we have crossed a million or will be around a million this month Advantages 1) Big TV is has structured MPEG-4 technology unlike other DTH who are still on MPEG-2. The most basic difference between the two is that MPEG-4 is capable of carrying more chs in its offerings which means more chs can be added within a in brief span of time. After Dish TV, Big TV offers the highest no of chs. (2) Another merit of Big TV is its awesome picture and audio quality which are much better than any other existing DTH. For the first time, a DTH that lives up to the expectations for a true digital quality experience. (3) Big TV is perhaps the only DTH that offers several chs in its base pack.In fact, Big TVs package and pricing is absolutely betrothed to suit the exact needs of the customers. With this advantage, customer get more chs by paying less. (4) The Active or rather Select services on Big TV allows users to watch 12 chs at a time on a single book binding unlike other DTH where you can watch a max of 6 8 chs. (5) Rain-fade is an issue that is joint for all DTH. But its Big TV, so you can enjoy your darling programs even when it rains. Big TVs advanced technology lets you watch chs even when it rains heavily.Chs may blak-out for just about 5-6 seconds whereas in other DTHs, ch black-out lasts the entire length of the rain. Disadvantages (1) The biggest problem of Big TV is its STB software which is still now not stable. Customers across India have reported about STB hanging problems measureless no of times. STB gets over-heated, hangs several times, slow channel navigation, does not work after a manual update are some of the many issues that keep occcuring to the Big TV STBs. (2) Another demerit of Big TV is its Customer Care and Customer Service. The CC Executives lack professionalism in their behaviour.The after-sales support is too not good. (3) Incorrect package activations have happened with several users at times where the customer was wanting one pack and some other pack was activated instead. (4) The Big TV logo placed on the top left corner of screens is quite big and not transparent which is irritating. Whereas the watchword of other DTH services are relatively smaller and of watermark type. Airtel digital TV . (Come Home To The Magic) Bharti Airtel Limited announced the launch of Airtel digital TV , its Direct To Home (DTH) Satellite TV service.Airtel digital TV, which is a perfect ble nd of latest technology, unique features, and great content, promises to specify the digital home entertainment experience. The service will be available to customers through 21,000 retail points including Airtel Relationship Centres in 62 cities across the country starting October 9, 2008 . With over 175 channels, the packages will start from Rs. 2499 for a six-month subscription in which the channel price band will range from Rs. 99 to Rs. 424. visual modality & promise By 2010 Airtel will be the most admired brand in IndiaLoved by more customers Targeted by top gift Benchmarked by more businesses Airtel always think in fresh and ripe ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more Besides the latest technology, Airtel digital TV brings many firsts to the DTH component in India Universal remote for both Set Top thump and TV that offers enhanced viewer convenie nce Highest Set Top quoin memory enabling more interactive applications Exclusive content such as World space Radio Interactive applications such as iMatinee (Book cinema tickets), iTravel (Browse and book travel packages), iShop (Shop on TV for your favorite brands), iCity (Get your citys information) and Widgets (Update yourself on latest stock news). 8 screen iNews, 2 / 4 screen iSports . Amazing games with high quality graphics, refreshed every 6 weeks speech sound gain control for uniform audio levels across all channels Simple and intuitive search On screen account meter Last viewed channel in case of power disruption/ merchandise off Low battery indicator on the screenThese great viewing experience and unique features are backed by 247 customer care available in 8 different languages and a team of 800 professionally trained service engineers. Market Shares Currently, the market is dominated by Essel Groups Dish TV DTH service (about 4 million subscribers) followed by Tata S ky (2. 7 million subscribers), Sun Direct (1 million subscribers) and Big TV ( half million subscribers). State-owned Prasar Bharatis DTH service DD Direct Plus is the only free-to-air service, where consumers do not pay any monthly subscription fees. tally to sources, DD Direct Plus has a subscriber base of about 3-4 million subscribers, mostly in the remote corners of the country not connected by terrestrial or cable television. Advertising Strategy Airtel has also launched a teaser campaign for its DTH service, called See you at home soon. It has four teasers Masai (infotainment), Cowboy (movies), Band (music) and Meercats (kids). The common element is all these teasers is a big, red couch. Advantages (1) Airtel Digital TV offers true DVD quality picture and CD quality sound which are absolutely flawless.So its customers can be assured of its crystal-clear video and stereophonic sound. (2) The external appreacnce of Digital TV STB is aerodynamic and stylish unlike the STB of o ther DTH operators which are huge and bulky. Digital TVs STB proves to be a fantastic eye-candy. (3) For the first time, Digital TV is a DTH that offers universal remotes for its users. So no more hassle of utilize two remotes at a time. (One for TV, the other for STB). Digital TVs STB remotes (after programming) will work with both your TV as well with the STB. (4) Only Digital TV exclusively offers 10 popular and premium World- lacuna satellite radio chs to its subscribers.There is so much to hear, when you have World Space Radio with you, another first from Digital TV. (5) The Dish antenna of Digital TV is considerably bigger than other DTH dishes. This makes sure that you dont loose connectivity even when it rains wild. The bigger dish has been brought up keeping this aspect in mind. Disadvantages (1) The only disadvantage of Digital TV is its price which is comparetively higher than any other DTH. The highest pack goes up to Rs. 424 per month which comes out to be too costly keeping in mind the present cut-throat competition in the DTH market.